Michael Lewis is a twenty-year veteran of the book publishing business, having acquired and edited hundreds of books. He is also the author or coauthor of a dozen books, including The 100 Best Beatles Songs (with Steve Spignesi) and A Guy Walks into a Bar. He lives in northern New Jersey.
Stephen Spignesi is a bestselling author of more than sixty titles, including books about Stephen King, the Beatles, American and world history, the Titanic, George Washington and the American Presidents, the Founding Fathers, John F. Kennedy, Jr., world disasters, Robin Williams, and Woody Allen. His novel Dialogues was hailed as a "reinvention of the psychological thriller."
Ben B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.