Conversations on managing marketing:Mark Ritson on the importance of mastering marketing principlesNick Law on creativity in a digital ageScott Hagedorn on dealing with the increasing complexity of the media marketAndrew Reeves on the challenges facing the advertising agency business modelSandra Wiles on leveraging and optimising sponsorshipsGil Snir on programmatic media buying and its impact on advertisingKshira Saagar on data transformation within your organisationAshton Bishop on the disruptive effect of change on organisationsEd Pank on creativity and innovation and their importance to businessMartin Cass on how data is making media planning and buying more accountableMari Kauppinen on the need for short-, medium- and long-term strategyWill Scully-Power on big data, small data, and first-, second- and third-party data
