Bruce Michelson is the National Lifecycle Manager for Hewlett-Packard's Personal Systems Group (PSG). In this role, Bruce is responsible for engaging with Hewlett-Packard's largest and most complex accounts in developing continuous process improvement plans and cost-savings strategies. As a subject matter expert in lifecycle and the total cost of ownership, Bruce's credentials include industry recognition for his independent research. Bruce has been appointed and recognized as a Distinguished Technologist by Hewlett-Packard. Distinguished Technologist is a title reserved for an elite few individuals who have met a rigorous standard within three performance criteria: impact and continuity of technical contributions, leadership, and breadth and depth of knowledge.

Bruce is the author of more than 200 industry/customer white papers. He holds multiple copyrights for the research and publications he has developed. Bruce has participated as an adviser on two management textbooks. From a subject matter expertise perspective, Bruce holds multiple certifications. Prior to assuming the role of National Lifecycle Manager, Bruce held regional positions in the high technology field, gaining expertise in the utility business model, lifecycle services, and cost management. A frequent keynote speaker representing Hewlett-Packard, Bruce has presented various lifecycle topics to a diverse group ranging from colleges and universities to senior executives. Bruce has more than 30 years of experience in high technology, cost management, and total cost of ownership across multiple industry segments.

Bruce earned a Bachelor's degree in business accounting in 1974 from Indiana University.