Quotes from prominent publications in the field include: '...provides the information people not too familiar with sensory analysis should be given to fulfill their information needs.' - Food Marketing and Technology. 'The introduction and initial chapter on the usage of sensory analysis provide strong background information for those having to gather support for their sensory programmes and for those needing to understand the importance of their support of such a programme. The list of contributors is impressive, and represents a wide range of practitioners in the field...Those looking to use this book to develop a sensory analysis programme will be pleased...' - Food Science and Technology