Andrew V. Edwards is an author, technologist, entrepreneur, perennial iconoclast, and visual artist residing in New York's Hudson Valley. He is the author of Digital is Destroying Everything and dozens of articles about digital marketing for ClickZ, the world's largest online source of marketing advice and information. He has also published fiction and had a play produced in New York's East Village. His prizewinning paintings have been exhibited nationally. He is a Co-founder and Director Emeritus of the Digital Analytics Association. In the 1990s Andrew designed and built some of the very first websites, and ran Renaissance Multimedia, one of the first interactive agencies in New York City. He went on to found Technology Leaders, one of the first consulting companies devoted to digital audience measurement, with clients that included The Coca-Cola Company, Century 21, and Priceline.