In rural Wales, a sheep-farmer named Jones Fatcat and his dependable sheepdog, Jones, live a content life. Jones Fatcat had been engaged and engrossed in the world of sheep-farming his entire life, spending his days looking after his flock of sheep, shearing them and selling their fleeces to a clothing manufacturer. 

Jones has strong bonds with his farm, his Land Rover, his flock of sheep and his sheepdog. He had never considered what life would be like without them, until one seemingly ordinary day, when there was a catastrophic calamity, capable of  jeopardising his way of life and leaving him with no choice but to venture out into the unknown and take drastic action to salvage what he could of his former life.

The pathway of this story follows Jones on his mishaps and adventures from the Welsh valleys to the bustling city. Jones, who is craving vengeance on the people responsible for this traumatic and perplexing plight, decides after much deliberation to transform himself from an unworldly sheep-farmer into a venturesome super villain, intent on saving people from suffering the same fate as he did and unmasking the so-called good guys, as a vehicle to reveal to the world their own unethical undoings.