Keith Butterick is an award¿winning former business journalist. As a director of a financial PR consultancy, he worked on all aspects of the public company life, financial calendar work, company flotations and contested takeovers. He lectured on journalism and PR at the University of Huddersfield. He is the author of two books, Introducing Public Relations: Theory and Practice by SAGE and Complacency and Collusion: A Critical Introduction to Finance and Business Journalism. A consultant on engagement and participation, he advises companies and organisations on effective participation strategies.