About the Book - "The Art of Problem Finding - Discovering the Unknown Knowns & Unknown Unknowns" is the book that will serve its readers as a beacon for navigating the business world with innovation and strategic decision-making. Against the dynamic backdrop of the World Economic Forum's insights into the shifting skill sets that are required in the age of AI, this groundbreaking book pioneers a departure from the conventional path of problem-solving to explore the fertile grounds of problem finding. It is here, in the identification of unseen and unasked questions, the seeds of revolutionary innovations and strategies are sown. Historically, problem-solving has been the linchpin of progress since the dawn of the Industrial Revolution. However, the emergence of AI and advanced technologies has sparked a significant paradigm shift, compelling us to shift our focus from merely addressing existing challenges to proactively identifying and understanding new ones. This evolution underscores the book's core belief: in an age where AI reshapes every facet of our lives, the real goldmine lies not in solving known problems but in uncovering the unknown. Through an extensive array of real-world examples and detailed case studies, the book demonstrates the indispensable role of problem finding across diverse sectors such as technology, real estate, facilities management, gold & jewellery, automotive, and more. It not only showcases how this approach has led to groundbreaking innovations but also equips readers with a comprehensive set of frameworks and tools to cultivate a problem-finding mindset. Central to the book's narrative is the exploration of essential skills necessary for thriving in this new terrain such as critical thinking, curiosity, adaptability, cognitive flexibility, etc.