Give your company a competitive edge through the power of your salespeople.

If you read nothing else on sales, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you align your sales team's goals and objectives, identify and attract new customers, and increase revenue.

This book will inspire you to:

• Guide customers through the decision-making process
• Boost the performance of your sales reps
• Drive consensus among buying groups
• Use data and AI to improve the sales process
• Foster collaboration between sales and marketing
• Put sales at the center of your strategy

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.