This book is an invitation to grow as a curious learner and a challenge to embrace curiosity as the foundation for your life as you live, learn and grow. To simply ask yourself, "Why Wouldn't I?", and in so doing, see how curiosity will enhance your life.

This book explores the possibilities for personal growth when you start with curiosity.
When you work alongside others in a team or lead with curiosity instead of control, you and others you work with can accomplish things that you never thought were possible.
When you choose collaboration over your ego, real progress happens.
When you compete against your own best self instead of comparing yourself to others, you compete with the freedom to do your best without the fear of failure.
When you trust your gut and "just do," sometimes an impossible task becomes possible.
When times get tough, it might be worth it to pull a lever, flip a switch, push a button, or turn a knob.
When you reflect on the thousand small gestures that define your brand and press into them, you unleash the power of living out your brand every day.
When you know you have to keep going and embrace that intentional forward movement is the best option, you realize you are capable of taking yet another step.
When you face the often-fictious barrier called fear, you realize a change in approach can squelch fear and quickly be replaced with an opportunistic burning desire to let go and go for it. With a "Why Wouldn't You" mindset built on curiosity, you are rewarded with the opportunity to experience things that you never thought were possible. And that is your personal invitation and challenge to live, learn and grow in ways you may never have thought were possible.