This book is an authoritative guide for nonprofits. There are inviolate rules for successful fundraising. Most people don't know them, and that includes nonprofit board members, CEO's, and development officers. Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, has taken his 45+ years of fundraising experience and written them down (for perhaps the very first time). This volume contains 35 of the most fundamental rules, and explains them with entertaining stories. Not following these rules will likely lead you to a much longer learning curve, and quite possibly failure.