Greg Baker is the CEO of AffirmedRx. A pharmacist by training, Greg brings a strong clinical focus to pharmacy benefit management. Throughout his thirty-year career, he has been a leader in direct pharmacy services with a focus on optimizing patient outcomes. Greg has genuine care and concern for the wellbeing of patients. His commitment to improving patient outcomes led him to AffirmedRx. Greg values honesty, integrity and clarity in business practices. These values, paired with the operational knowledge and insight of an industry insider, position him to be a positive force for change in the health care industry.