When it comes to book marketing, there is no one-size-fits-all magic bullet tactic that's going to work for every author and every book. There is no proven system you can follow that will guarantee your book becomes a bestseller. What works for one author, one book, or one reader may not work for another. What gives the best chance of success is getting back to the basics. In this second edition of Book Marketing Basics: The 5 Ps, Jodie Toohey has used her additional seven years in publishing, including as the owner and operator of the traditional publishing company, Legacy Book Press LLC, to update and refine her advice for going beyond hit-and-miss marketing tactics to learn how to apply the marketing fundamentals in the ways that make the most sense for your product (your book), your readers, your personality, and your preferences. Covering how to get it in the best shape as possible to prepare for the market, decide on an optimum price, figure out where to sell in places more likely to attract buyers, and determine what to focus on for promotion, all while taking into account the wild card ? readers ? this book will help to provide you with what you need to create the best chance of helping to meet your goals.