Sales is not about pressure.

It's about preparation.
It's about standards.
>In The Closer: Winning in the Game of Sales, Lisa Laird breaks down what most sales professionals were never taught: how to control the conversation, set the standard, and build long-term business relationships that produce consistent results.

From mastering cold calls and getting past gatekeepers, to handling "I'm not interested," to building a powerful referral network - this book gives you real scripts, real strategies, and real mindset shifts that turn effort into appointments and appointments into revenue.

You'll learn:

• How to "GET" to the point in 30 seconds
• Why timing can make or break your cold calls
• How to respond when someone says "Just send me an email"
• The networking code that protects your reputation
• Why relationships are often the better sale
• And how to stop chasing business - and start earning it

>If you're ready to stop hoping for sales and start controlling the outcome, it's time to become the closer in the game of sales.