Oli Luke is a marketing strategist and cofounder of Orange & Gray, a specialist consultancy working with established independent businesses across the US, the UK, and Canada. For more than a decade, Luke has helped small business owners position themselves more effectively, communicate their value, and make better use of marketing in increasingly competitive markets. His work focuses on helping businesses bring clarity to what they do, who they serve, and how they are understood. Luke is the host of The Business of Hearing podcast, one of the most-listened-to business podcasts in its sector, and speaks regularly on modern marketing, positioning, and entrepreneurship. He lives in the UK with his wife, two sons, and dog, David.